bat365

Brand introduction

At the end of 2012, Yili Group launched its first active lactic acid bacteria drink, Meiyitian. It has always adhered to the core functional propositions of live viable bacteria and digestive care, committing to developing innovative health-functional products.
In 2020, Meiyitian launched its blockbuster white-type active lactic acid bacteria drink—“Xiaobairu”, pioneering a brand-new category track. With a refreshing taste, zero fat and reduced sugar formula, it provides consumers with a light, guilt-free healthy option.
In 2025, Meiyitian underwent a comprehensive upgrade, supplemented with 60 billion viable Chinese Patent-Certified Strain K56. Clinical trials have proven that 14 consecutive days of intake can increase the abundance of beneficial bacteria in the body by 14 times, rejuvenating physical vitality.